Greg Wee is currently a faculty member of the School of Design & Arts at Swinburne University of Technology Sarawak Campus where he teaches multimedia and interactive design. He was also one of the pioneering academics at Universiti Malaysia Sarawak involved in setting up the Cinematography Programme and its film/TV studios. Greg operates at the intersection of creative digital media and cultural content, specialising in the adaptation of traditional and contemporary narratives into compelling visual storytelling formats, including interactive media, animation, and comics. His work centres on translating cultural stories into accessible, immersive experiences for diverse audiences. Greg is also a Board Member of the National Film Development Corporation (FINAS) where he contributes to the strategic development of Malaysia’s film industry through policy formulation and industry advancement initiatives. With over 13 years of professional practice in the creative content and interactive media sector, he has led multidisciplinary teams in delivering impactful projects. These include original 2D animated series for ASTRO 180 and TVS, as well as the design and production of interactive AR, VR, and holographic experiences for institutions such as the Borneo Cultures Museum, Hang Tuah Centre (Melaka), Endau Rompin State Park (Pahang) and Sarawak Trade & Tourism Offices (Singapore and Brunei). He currently leads the Sarawak Creative Industry Directory project, funded by the Sarawak Ministry of Tourism, Creative Industry & Performing Arts, aimed at mapping and strengthening the state’s creative ecosystem. Greg is also Chair of the Sarawak Film Ecosystem Development Committee under FINAS. Much of his work involves working with State agencies to help build the ecosystem for the creative industry in Sarawak. He has just returned from Austria from the successful Campus Exhibition at ARS Electronica – the only Malaysian university ever selected, and the 2nd university in South East Asia ever to participate.