Nur Azre is a strategic partnerships leader working at the intersection of government, technology, commerce and community development, with a focus on creating more inclusive economic opportunities for Malaysians through the digital economy. As Senior Director of Strategic Partnerships at TikTok Shop Malaysia, she leads collaborations with federal ministries, state governments, government agencies, government-linked organisations and industry partners, translating shared national priorities into programmes that support local entrepreneurs, creators and communities. Her work has involved engagements with the Prime Minister of Malaysia, Ministers, Deputy Ministers and senior government leaders, advocating for greater participation of local businesses and underserved communities in the digital economy. Her initiatives have received support and recognition across multiple ministries and government stakeholders, reflecting the importance of public-private collaboration in advancing Malaysia’s digital and entrepreneurial agenda. Nur Azre has played a key role in advancing JomLokal, TikTok Shop Malaysia’s flagship initiative supporting local products, sellers and creators. Her portfolio also spans entrepreneur incubation, creator development, digital commerce facilities, livestreaming capabilities and rural digital inclusion.