With over 30 years of experience as a dynamic business communicator, Freda Liu has conducted more than 5,000 interviews with prominent global leaders, visionaries, and changemakers from Simon Sinek to President Alexander Stubb of Finland. A prolific author of seven books, Freda’s contributions to journalism have earned her recognition, including the ASEAN Rice Bowl Award for Malaysia Startup Journalist of the Year. She currently hosts The Shift Asia, covering stories on sustainability and ESG, Her professional journey includes hosting Enterprise at BFM, Malaysia’s only business radio station, where she provided tools for business success and showcased women leaders. Freda serves as an Independent Non-Executive Director at Exsim Hospitality Berhad.