Rosiana Halim is a Partner at UPartners and an entrepreneur and business builder with over 15 years of experience across strategy, consumer businesses, retail, and wellness. She currently leads the development of UPartners’ wellness portfolio, building and scaling consumer wellness concepts in Indonesia, including Aarti, a premium wellness club; Onsei, an urban onsen and massage concept; and Nouree, a wellness-focused F&B brand. Prior to UPartners, Rosiana was CEO of Bobobobo Group, where she helped transform the business from an early-stage venture into a scalable omnichannel platform with cross-border partnerships across Asia and the US. Earlier in her career, she served as a Strategic Advisor at CT Corp and began her career as a Strategy Consultant at Accenture, working on corporate strategy and large-scale transformation projects across Southeast Asia. Her expertise lies in turning ideas into operating businesses—from concept and brand creation to building teams, establishing operations, achieving product-market fit, and scaling businesses sustainably.